SUN TV Network launches Marathi General Entertainment Channel SUN Marathi

Oct 19 2021

 

 

 

 

 Viewers of Marathi television space are up for a great treat this festive season as Sun TV Network Limited has launched  its refreshed Marathi GEC ‘SUN Marathi’ on 17th October across Maharashtra. 

The channel’s Tagline is ‘Sohala Natyancha’ which translates to ‘Celebrating relationships’.  Staying true to its tagline, the channel has announced 3 hours of original programming with 6 shows starting from 6.30 pm to 9.30 pm. Each of these shows explore unique relations in its storyline. The shows announced are ‘Nandini’ at 6.30 pm, ‘Sundari’ at 7 pm, ‘Jaau nako dur..baba!’ at 7.30 pm, ‘Abhalachi Maya’ at 8 pm , ‘Kanyadaan’ at 8.30 pm and ‘Sant Gajanan Shegaviche’ at 9 pm. 

The channel is not only bringing this stellar lineup of shows to its viewers, but has also announced ‘Bagha Roj Jinka Rokh’ (Watch Daily, Win Cash) contest which every day offers an opportunity for more than 1,000 viewers to win up to 2 crores in cash prize from Dusshera to Diwali.  Every day during the contest period, one question will be asked in each of the six shows and viewers will have to give a missed call to register their answers on the numbers provided. 

 

The stories of the shows take place in different regions of Maharashtra. By virtue of this diversity, these shows reflect the lifestyle and culture of both Urban and Rural Maharashtra. Maharashtrians have always been aspirational, progressive and inspirational in outlook and yet rooted in cultural and social values. Through the channel we aim to reflect the same cultural values. 

 

Right from the launch phase, Sun Marathi has ensured a perfect blend of experienced and popular actors such as Avinash Narkar, Rujuta Deshmukh, Ashok Phaldesai, Aastad kale, Amit Phatak and Ashay Kulkarni along with new promising faces such as Purva Gokhle, Dakshata Joil, Arti Birajdar, Amruta Bane and Anisha Sabnis. 

 

Nandini is a story of two sisters. One makes revenge as her life mission, while the other one vows to protect her loved ones. It will be interesting to see who will succeed in her mission. 

Sundari is a village girl with an ambition. She believes her good heart, good behavior and her goal of becoming a collector will make her life beautiful, in-spite of her dark skin tone which is not desirable in the society she grows up in. 

Jaau Nako Dur… Baba! is about a girl seeking her father’s love and attention throughout her life. Will she ever get that love?

Abhalachi Maya portrays the bond between a brother and a sister. Will this bond ever break? 

Kanyadaan is about a story of a father and his five daughters. A conventional belief says that the responsibility of a father towards his daughter ends with her marriage. Our show questions this belief.

Sant Gajanan Shegaviche is about life and work of a popular saint Shree. Gajanan Maharaj who is believed to be an incarnation of lord Ganesha and Dattatreya. 


 

Sun Marathi is widely distributed and is available on all leading DTH platforms including DD Free, Dish as well as on all cable networks across Maharashtra for FREE. In terms of its placement, it’s part of the Marathi GEC neighborhood on all the platforms. 

 


Trending in tv

Brands

Wafa App hits Top 20 Grossing Entertainment Apps in India
Nov 26 2021 By Admin
       With an average rating of 4.59 globally and with over 3 million downloads in just a year, India’s biggest voice-centric social and entertainment platform, WAFA, gained its all-access pass to the Big-league as it hit Top 20th Grossing under Entertainment category. The app currently catering to its Indian users is now receiving a huge amount of traction from states like Maharashtra, Delhi, Rajasthan, Tamil Nadu, Telangana, Gujarat, and Karnataka to name a few.  "To reach the top 20 is an achievement. Our aim is and always remains to give our community an ideal user experience and a sense of belonging. Due to the hike in Internet usage among vernacular speakers, online purchasing of goods and services rapidly increased among Indian users, giving WAFA the chance to seize the opportunity presented by the growth of voice communities in India." Muhammed Aqib T P, Founder, Wafa further added.   Launched with a mission to build a voice-centric social gaming platform that is easily accessible to all users at their leisure with absolutely no sort of mise-en-scene, Wafa breaks the long in the tooth conventional norms. It connects users with similar interests and provides them with a platform to hear and be heard. Wafa aspires to tap into the world of a metaverse in the near future and provide its users with the best of all world virtual experience.  
This World TV Day, Tata Sky opened door to best TV memories with their campaign #JingalalaLand
Nov 26 2021 By Admin
         Tata Sky, content distribution and Pay TV platforms is known to celebrate World Television Day with a new punch every year. This year the brand opened the gates of #JingalalaLand – an exhibition of popular souvenirs that reminds us of our beloved TV shows.   Tata Sky released a special video on World Television Day featuring some of the most memorable items which acted as a centerpiece of popular shows. Indian TV shows like Shakalaka Boom Boom, Bigg Boss, KBC, MTV Roadies featured in the campaign, along with popular International TV series like Game of Thrones and FRIENDS.   What made the campaign even more fun and relatable was participation of notable brands like Colgate, Kotak Bank Ltd, Paytm, Star TV Network, Mobikwik, Zee, Hungama, Titan, Shemaroo Entertainment, Saregamapa, Shorts TV etc. who engaged in a quirky social banter with Tata Sky. With punchy replies like ‘taking back BIGG BOSS ki ankh (eye) to keep an eye on FRIENDS who don’t pay on time’ from Paytm, to ‘Har ek show zaroori hota hai’ by Zee Theatre, to MobiKwik’s ‘It’s so easy to recharge the Tata Sky accounts, one can sit on their SOFA, enjoy their favourite shows, and by the time the COOKER whistles 2 times, the recharge is done’ - the amusing one-liners proved to be a delight for the netizens. The campaign generated a thumping response racking up engagement rate of over 7 lacs. Talking about their innovative take on World TV Day, Anurag Kumar, Chief Communications Officer, Tata Sky said, “Amidst the plethora of entertainment options available today, TV will always remain our one true love as it has created indelible memories and shared experiences with our friends and family. This World TV Day, like every year, we wanted to bring the same feeling back in a unique way. Social media is a fun space to experiment with quirky ideas and we thought let’s remind people why TV is so special with our #JingalalaLand campaign. We received surprising response from audiences and many brands making the overall activity very gratifying.”   Angad Singh Manchanda, CEO; Co-founder of Chimp&z Inc said, “World TV Day has always been and will continue to be an event close to our hearts. The challenge this year was to make it stand out from what we’ve done during the past campaigns. This year, we went with the insight that TV truly is a #JingalalaLand, where, without even realizing, we end up making countless memories. We helped people celebrate this emotion with the help of popular souvenirs that have been ingrained in our minds with the magic of TV and the participation from not only the audience, but also other brands made the campaign a big success.”  
Karnataka Puts Up A Tough Fight In National Blind Cricket Finals
Nov 26 2021 By Admin
       Karnataka puts up a tough fight in the Finals of the 4th IndusInd Bank Nagesh Trophy National T20 Cricket Tournament for the Blind 2021-22, in the match between Andhra Pradesh vs Karnataka that concluded on Thursday at Sri Arun Jaitley Stadium, New Delhi.   In the Title clash between Andhra Pradesh and Karnataka, Karnataka won the toss and decided to Bowl. Andhra Pradesh put up a strong 231 for 3 in 20 overs. Karnataka made a competitive chase and reached 204 for the loss of 3 wickets, falling short of the target by only 27 Runs.   Prakash Jayaramaiah who was the highest scorer for Karnataka with 119 Runs off 58 balls with an outstanding SL 205.17. Jayaramaiah has left everyone stunned with his performance by hitting back-to-back centuries in the league matches all the way up till the finals.   Chief Guest Meenakshi Lekhi, Hon’ble Minister of State for External Affairs of India while applauding the spirit of the players said, “I am amazed at the felicitous co-ordination of the organisers, sponsors, DDCA, British & Australian High Commissions and supporters for their generosity and firm belief in the spirit of our wonderful players. I extend my best wishes to the contending teams. I can be very judicious in my assessment without taking sides. I am excited about the Women’s Blind National Cricket Tournament due to be held in Bangalore next year. Our government has been putting in tremendous efforts to bring in the gender parity.”   This was the second time for team Karnataka to make their entry to the finals of the tournament since its inception in 2019. Whereas team Andhra Pradesh had reached the finals for the fourth time straight in a row.   CAB Andhra Pradesh won all its five league matches and remained at the top of the chart. CAB Karnataka won consistently 4 out of the 5 league matches and stayed ahead of the game.   The Cricket tournament was organised by The Cricket Association for the Blind in India (CABI) in association with the Samarthanam Trust for the Disabled. India currently holds the Blind Cricket World Cup T20 trophy, won in 2018.   This tournament will help in selecting key players for the upcoming International Championships. Overall, 56 probable players will be shortlisted. 17 players will be finalised for the world cup squad and will represent India in T20 World Cup.   400 visually impaired players converged on 6 Grounds in the National Capital Region (NCR) of Delhi to play an overall of 67 T20 matches between 16th – 25th November 2021  
SIAM hosts 18th Lecture on ‘Future of Automotive Aftermarket Parts in India’
Nov 26 2021 By Admin
        The Society of Indian Automobile Manufacturers (SIAM), the apex automotive industry body, organized the 18th lecture on ‘Future of Automotive Aftermarket Parts in India’. Considering National priorities on Atmanirbharta, Digitalization and making of Quality and safer products for customers, SIAM focusses on aftermarket products and services to bring about a 360 degrees evaluation of needs, challenges and possibilities around the following aspects: ·Quintessential Quality, ·Curb Counterfeit, ·Vocal for Local, ·Simplify Supply-Chain, ·Amplify Access,  ·Evaluate E-Commerce Basis the above mentioned pillars, two important aspects i.e. vocal for local and curbing counterfeit have been identified for deliberation. The lecture was graced by key industry players, industry members, market research bodies, and distinguished representatives from the media. The lecture comprised of two sessions, the first being ‘Vocal for Local’ with the theme ‘Leveraging Aftermarket and Auto Component PLI’ with theme presentation by Mr Saurabh Agarwal, Partner, E&Y. The session panel discussion was moderated by Mr Yashpal Sachar, Chairman, SIAM Aftermarket Parts Group & General Manager, Honda Cars India and featured eminent speakers, Mr Ramashankar Pandey, Chair, ACMA after Market Committee & MD, Hella India Lighting; Mr Mustafa Wajid, E-mobility and Charging Infrastructure, IEEMA; Mr Saurabh Kapoor, Managing Director, JSG Innotech. Mr Prashant K Banerjee, Executive Director, SIAM hosted the 1st Session.   Localization in the context of aftermarket opportunities and challenges including ease of business were some of the fresh perspectives discussed in the session. The 2nd session delved on safer mobility and challenges around counterfeiting from a fresh perspective of deploying new age technology, themed upon ‘Adopting New Age Technologies like IoT, AI & ML.’ with theme presentation by Mr Tanmay Jaswal, Founder & CEO, Chkfake followed by a panel discussion of experts, such as Mr Pankaj Monga, Partner & Practice Head, Brand Protection, Lall & Sethi; Mr Shaleen Agarwal, Founder & CEO, Garaaz; Mr Anubhav Amarnath, Founder & CEO, EngineCAL Technology; Mr Thomas Weiss, Founder & CEO, Authentic Vision. Mr Arpit Mahendra, Editor, Express Drives & Express Mobility, The Financial Express – Digital moderated the Panel discussion. The Session was hosted by Mr Anup Mohnani, Co-Chair, SIAM Aftermarket Parts Group and Head (Parts Division, Stellantis).   Speaking about the lecture, Mr Prashant K Banerjee, Executive Director, SIAM said, “Aftermarket issues are often less discussed despite knowing the fact that customer satisfaction viewpoint, safer, affordable & quality products and services are of paramount importance. In order to deliberate customer centric aftermarket issues, involving all stakeholders, SIAM intends provide a discussion platform wherein opportunities and challenges in the aftermarket sector to bring safer and delightful mobility experience to the society and masses at large”.   To take this journey forward, SIAM would continue to engage with the stakeholders bringing aftermarket issues and solutions to the forefront with mobility evolving as service.

Digital

Wafa App hits Top 20 Grossing Entertainment Apps in India
Nov 26 2021 By Admin
       With an average rating of 4.59 globally and with over 3 million downloads in just a year, India’s biggest voice-centric social and entertainment platform, WAFA, gained its all-access pass to the Big-league as it hit Top 20th Grossing under Entertainment category. The app currently catering to its Indian users is now receiving a huge amount of traction from states like Maharashtra, Delhi, Rajasthan, Tamil Nadu, Telangana, Gujarat, and Karnataka to name a few.  "To reach the top 20 is an achievement. Our aim is and always remains to give our community an ideal user experience and a sense of belonging. Due to the hike in Internet usage among vernacular speakers, online purchasing of goods and services rapidly increased among Indian users, giving WAFA the chance to seize the opportunity presented by the growth of voice communities in India." Muhammed Aqib T P, Founder, Wafa further added.   Launched with a mission to build a voice-centric social gaming platform that is easily accessible to all users at their leisure with absolutely no sort of mise-en-scene, Wafa breaks the long in the tooth conventional norms. It connects users with similar interests and provides them with a platform to hear and be heard. Wafa aspires to tap into the world of a metaverse in the near future and provide its users with the best of all world virtual experience.  
This World TV Day, Tata Sky opened door to best TV memories with their campaign #JingalalaLand
Nov 26 2021 By Admin
         Tata Sky, content distribution and Pay TV platforms is known to celebrate World Television Day with a new punch every year. This year the brand opened the gates of #JingalalaLand – an exhibition of popular souvenirs that reminds us of our beloved TV shows.   Tata Sky released a special video on World Television Day featuring some of the most memorable items which acted as a centerpiece of popular shows. Indian TV shows like Shakalaka Boom Boom, Bigg Boss, KBC, MTV Roadies featured in the campaign, along with popular International TV series like Game of Thrones and FRIENDS.   What made the campaign even more fun and relatable was participation of notable brands like Colgate, Kotak Bank Ltd, Paytm, Star TV Network, Mobikwik, Zee, Hungama, Titan, Shemaroo Entertainment, Saregamapa, Shorts TV etc. who engaged in a quirky social banter with Tata Sky. With punchy replies like ‘taking back BIGG BOSS ki ankh (eye) to keep an eye on FRIENDS who don’t pay on time’ from Paytm, to ‘Har ek show zaroori hota hai’ by Zee Theatre, to MobiKwik’s ‘It’s so easy to recharge the Tata Sky accounts, one can sit on their SOFA, enjoy their favourite shows, and by the time the COOKER whistles 2 times, the recharge is done’ - the amusing one-liners proved to be a delight for the netizens. The campaign generated a thumping response racking up engagement rate of over 7 lacs. Talking about their innovative take on World TV Day, Anurag Kumar, Chief Communications Officer, Tata Sky said, “Amidst the plethora of entertainment options available today, TV will always remain our one true love as it has created indelible memories and shared experiences with our friends and family. This World TV Day, like every year, we wanted to bring the same feeling back in a unique way. Social media is a fun space to experiment with quirky ideas and we thought let’s remind people why TV is so special with our #JingalalaLand campaign. We received surprising response from audiences and many brands making the overall activity very gratifying.”   Angad Singh Manchanda, CEO; Co-founder of Chimp&z Inc said, “World TV Day has always been and will continue to be an event close to our hearts. The challenge this year was to make it stand out from what we’ve done during the past campaigns. This year, we went with the insight that TV truly is a #JingalalaLand, where, without even realizing, we end up making countless memories. We helped people celebrate this emotion with the help of popular souvenirs that have been ingrained in our minds with the magic of TV and the participation from not only the audience, but also other brands made the campaign a big success.”  
Karnataka Puts Up A Tough Fight In National Blind Cricket Finals
Nov 26 2021 By Admin
       Karnataka puts up a tough fight in the Finals of the 4th IndusInd Bank Nagesh Trophy National T20 Cricket Tournament for the Blind 2021-22, in the match between Andhra Pradesh vs Karnataka that concluded on Thursday at Sri Arun Jaitley Stadium, New Delhi.   In the Title clash between Andhra Pradesh and Karnataka, Karnataka won the toss and decided to Bowl. Andhra Pradesh put up a strong 231 for 3 in 20 overs. Karnataka made a competitive chase and reached 204 for the loss of 3 wickets, falling short of the target by only 27 Runs.   Prakash Jayaramaiah who was the highest scorer for Karnataka with 119 Runs off 58 balls with an outstanding SL 205.17. Jayaramaiah has left everyone stunned with his performance by hitting back-to-back centuries in the league matches all the way up till the finals.   Chief Guest Meenakshi Lekhi, Hon’ble Minister of State for External Affairs of India while applauding the spirit of the players said, “I am amazed at the felicitous co-ordination of the organisers, sponsors, DDCA, British & Australian High Commissions and supporters for their generosity and firm belief in the spirit of our wonderful players. I extend my best wishes to the contending teams. I can be very judicious in my assessment without taking sides. I am excited about the Women’s Blind National Cricket Tournament due to be held in Bangalore next year. Our government has been putting in tremendous efforts to bring in the gender parity.”   This was the second time for team Karnataka to make their entry to the finals of the tournament since its inception in 2019. Whereas team Andhra Pradesh had reached the finals for the fourth time straight in a row.   CAB Andhra Pradesh won all its five league matches and remained at the top of the chart. CAB Karnataka won consistently 4 out of the 5 league matches and stayed ahead of the game.   The Cricket tournament was organised by The Cricket Association for the Blind in India (CABI) in association with the Samarthanam Trust for the Disabled. India currently holds the Blind Cricket World Cup T20 trophy, won in 2018.   This tournament will help in selecting key players for the upcoming International Championships. Overall, 56 probable players will be shortlisted. 17 players will be finalised for the world cup squad and will represent India in T20 World Cup.   400 visually impaired players converged on 6 Grounds in the National Capital Region (NCR) of Delhi to play an overall of 67 T20 matches between 16th – 25th November 2021  
SIAM hosts 18th Lecture on ‘Future of Automotive Aftermarket Parts in India’
Nov 26 2021 By Admin
        The Society of Indian Automobile Manufacturers (SIAM), the apex automotive industry body, organized the 18th lecture on ‘Future of Automotive Aftermarket Parts in India’. Considering National priorities on Atmanirbharta, Digitalization and making of Quality and safer products for customers, SIAM focusses on aftermarket products and services to bring about a 360 degrees evaluation of needs, challenges and possibilities around the following aspects: ·Quintessential Quality, ·Curb Counterfeit, ·Vocal for Local, ·Simplify Supply-Chain, ·Amplify Access,  ·Evaluate E-Commerce Basis the above mentioned pillars, two important aspects i.e. vocal for local and curbing counterfeit have been identified for deliberation. The lecture was graced by key industry players, industry members, market research bodies, and distinguished representatives from the media. The lecture comprised of two sessions, the first being ‘Vocal for Local’ with the theme ‘Leveraging Aftermarket and Auto Component PLI’ with theme presentation by Mr Saurabh Agarwal, Partner, E&Y. The session panel discussion was moderated by Mr Yashpal Sachar, Chairman, SIAM Aftermarket Parts Group & General Manager, Honda Cars India and featured eminent speakers, Mr Ramashankar Pandey, Chair, ACMA after Market Committee & MD, Hella India Lighting; Mr Mustafa Wajid, E-mobility and Charging Infrastructure, IEEMA; Mr Saurabh Kapoor, Managing Director, JSG Innotech. Mr Prashant K Banerjee, Executive Director, SIAM hosted the 1st Session.   Localization in the context of aftermarket opportunities and challenges including ease of business were some of the fresh perspectives discussed in the session. The 2nd session delved on safer mobility and challenges around counterfeiting from a fresh perspective of deploying new age technology, themed upon ‘Adopting New Age Technologies like IoT, AI & ML.’ with theme presentation by Mr Tanmay Jaswal, Founder & CEO, Chkfake followed by a panel discussion of experts, such as Mr Pankaj Monga, Partner & Practice Head, Brand Protection, Lall & Sethi; Mr Shaleen Agarwal, Founder & CEO, Garaaz; Mr Anubhav Amarnath, Founder & CEO, EngineCAL Technology; Mr Thomas Weiss, Founder & CEO, Authentic Vision. Mr Arpit Mahendra, Editor, Express Drives & Express Mobility, The Financial Express – Digital moderated the Panel discussion. The Session was hosted by Mr Anup Mohnani, Co-Chair, SIAM Aftermarket Parts Group and Head (Parts Division, Stellantis).   Speaking about the lecture, Mr Prashant K Banerjee, Executive Director, SIAM said, “Aftermarket issues are often less discussed despite knowing the fact that customer satisfaction viewpoint, safer, affordable & quality products and services are of paramount importance. In order to deliberate customer centric aftermarket issues, involving all stakeholders, SIAM intends provide a discussion platform wherein opportunities and challenges in the aftermarket sector to bring safer and delightful mobility experience to the society and masses at large”.   To take this journey forward, SIAM would continue to engage with the stakeholders bringing aftermarket issues and solutions to the forefront with mobility evolving as service.

News

Wafa App hits Top 20 Grossing Entertainment Apps in India
Nov 26 2021 By Admin
       With an average rating of 4.59 globally and with over 3 million downloads in just a year, India’s biggest voice-centric social and entertainment platform, WAFA, gained its all-access pass to the Big-league as it hit Top 20th Grossing under Entertainment category. The app currently catering to its Indian users is now receiving a huge amount of traction from states like Maharashtra, Delhi, Rajasthan, Tamil Nadu, Telangana, Gujarat, and Karnataka to name a few.  "To reach the top 20 is an achievement. Our aim is and always remains to give our community an ideal user experience and a sense of belonging. Due to the hike in Internet usage among vernacular speakers, online purchasing of goods and services rapidly increased among Indian users, giving WAFA the chance to seize the opportunity presented by the growth of voice communities in India." Muhammed Aqib T P, Founder, Wafa further added.   Launched with a mission to build a voice-centric social gaming platform that is easily accessible to all users at their leisure with absolutely no sort of mise-en-scene, Wafa breaks the long in the tooth conventional norms. It connects users with similar interests and provides them with a platform to hear and be heard. Wafa aspires to tap into the world of a metaverse in the near future and provide its users with the best of all world virtual experience.  
This World TV Day, Tata Sky opened door to best TV memories with their campaign #JingalalaLand
Nov 26 2021 By Admin
         Tata Sky, content distribution and Pay TV platforms is known to celebrate World Television Day with a new punch every year. This year the brand opened the gates of #JingalalaLand – an exhibition of popular souvenirs that reminds us of our beloved TV shows.   Tata Sky released a special video on World Television Day featuring some of the most memorable items which acted as a centerpiece of popular shows. Indian TV shows like Shakalaka Boom Boom, Bigg Boss, KBC, MTV Roadies featured in the campaign, along with popular International TV series like Game of Thrones and FRIENDS.   What made the campaign even more fun and relatable was participation of notable brands like Colgate, Kotak Bank Ltd, Paytm, Star TV Network, Mobikwik, Zee, Hungama, Titan, Shemaroo Entertainment, Saregamapa, Shorts TV etc. who engaged in a quirky social banter with Tata Sky. With punchy replies like ‘taking back BIGG BOSS ki ankh (eye) to keep an eye on FRIENDS who don’t pay on time’ from Paytm, to ‘Har ek show zaroori hota hai’ by Zee Theatre, to MobiKwik’s ‘It’s so easy to recharge the Tata Sky accounts, one can sit on their SOFA, enjoy their favourite shows, and by the time the COOKER whistles 2 times, the recharge is done’ - the amusing one-liners proved to be a delight for the netizens. The campaign generated a thumping response racking up engagement rate of over 7 lacs. Talking about their innovative take on World TV Day, Anurag Kumar, Chief Communications Officer, Tata Sky said, “Amidst the plethora of entertainment options available today, TV will always remain our one true love as it has created indelible memories and shared experiences with our friends and family. This World TV Day, like every year, we wanted to bring the same feeling back in a unique way. Social media is a fun space to experiment with quirky ideas and we thought let’s remind people why TV is so special with our #JingalalaLand campaign. We received surprising response from audiences and many brands making the overall activity very gratifying.”   Angad Singh Manchanda, CEO; Co-founder of Chimp&z Inc said, “World TV Day has always been and will continue to be an event close to our hearts. The challenge this year was to make it stand out from what we’ve done during the past campaigns. This year, we went with the insight that TV truly is a #JingalalaLand, where, without even realizing, we end up making countless memories. We helped people celebrate this emotion with the help of popular souvenirs that have been ingrained in our minds with the magic of TV and the participation from not only the audience, but also other brands made the campaign a big success.”  
Karnataka Puts Up A Tough Fight In National Blind Cricket Finals
Nov 26 2021 By Admin
       Karnataka puts up a tough fight in the Finals of the 4th IndusInd Bank Nagesh Trophy National T20 Cricket Tournament for the Blind 2021-22, in the match between Andhra Pradesh vs Karnataka that concluded on Thursday at Sri Arun Jaitley Stadium, New Delhi.   In the Title clash between Andhra Pradesh and Karnataka, Karnataka won the toss and decided to Bowl. Andhra Pradesh put up a strong 231 for 3 in 20 overs. Karnataka made a competitive chase and reached 204 for the loss of 3 wickets, falling short of the target by only 27 Runs.   Prakash Jayaramaiah who was the highest scorer for Karnataka with 119 Runs off 58 balls with an outstanding SL 205.17. Jayaramaiah has left everyone stunned with his performance by hitting back-to-back centuries in the league matches all the way up till the finals.   Chief Guest Meenakshi Lekhi, Hon’ble Minister of State for External Affairs of India while applauding the spirit of the players said, “I am amazed at the felicitous co-ordination of the organisers, sponsors, DDCA, British & Australian High Commissions and supporters for their generosity and firm belief in the spirit of our wonderful players. I extend my best wishes to the contending teams. I can be very judicious in my assessment without taking sides. I am excited about the Women’s Blind National Cricket Tournament due to be held in Bangalore next year. Our government has been putting in tremendous efforts to bring in the gender parity.”   This was the second time for team Karnataka to make their entry to the finals of the tournament since its inception in 2019. Whereas team Andhra Pradesh had reached the finals for the fourth time straight in a row.   CAB Andhra Pradesh won all its five league matches and remained at the top of the chart. CAB Karnataka won consistently 4 out of the 5 league matches and stayed ahead of the game.   The Cricket tournament was organised by The Cricket Association for the Blind in India (CABI) in association with the Samarthanam Trust for the Disabled. India currently holds the Blind Cricket World Cup T20 trophy, won in 2018.   This tournament will help in selecting key players for the upcoming International Championships. Overall, 56 probable players will be shortlisted. 17 players will be finalised for the world cup squad and will represent India in T20 World Cup.   400 visually impaired players converged on 6 Grounds in the National Capital Region (NCR) of Delhi to play an overall of 67 T20 matches between 16th – 25th November 2021  
SIAM hosts 18th Lecture on ‘Future of Automotive Aftermarket Parts in India’
Nov 26 2021 By Admin
        The Society of Indian Automobile Manufacturers (SIAM), the apex automotive industry body, organized the 18th lecture on ‘Future of Automotive Aftermarket Parts in India’. Considering National priorities on Atmanirbharta, Digitalization and making of Quality and safer products for customers, SIAM focusses on aftermarket products and services to bring about a 360 degrees evaluation of needs, challenges and possibilities around the following aspects: ·Quintessential Quality, ·Curb Counterfeit, ·Vocal for Local, ·Simplify Supply-Chain, ·Amplify Access,  ·Evaluate E-Commerce Basis the above mentioned pillars, two important aspects i.e. vocal for local and curbing counterfeit have been identified for deliberation. The lecture was graced by key industry players, industry members, market research bodies, and distinguished representatives from the media. The lecture comprised of two sessions, the first being ‘Vocal for Local’ with the theme ‘Leveraging Aftermarket and Auto Component PLI’ with theme presentation by Mr Saurabh Agarwal, Partner, E&Y. The session panel discussion was moderated by Mr Yashpal Sachar, Chairman, SIAM Aftermarket Parts Group & General Manager, Honda Cars India and featured eminent speakers, Mr Ramashankar Pandey, Chair, ACMA after Market Committee & MD, Hella India Lighting; Mr Mustafa Wajid, E-mobility and Charging Infrastructure, IEEMA; Mr Saurabh Kapoor, Managing Director, JSG Innotech. Mr Prashant K Banerjee, Executive Director, SIAM hosted the 1st Session.   Localization in the context of aftermarket opportunities and challenges including ease of business were some of the fresh perspectives discussed in the session. The 2nd session delved on safer mobility and challenges around counterfeiting from a fresh perspective of deploying new age technology, themed upon ‘Adopting New Age Technologies like IoT, AI & ML.’ with theme presentation by Mr Tanmay Jaswal, Founder & CEO, Chkfake followed by a panel discussion of experts, such as Mr Pankaj Monga, Partner & Practice Head, Brand Protection, Lall & Sethi; Mr Shaleen Agarwal, Founder & CEO, Garaaz; Mr Anubhav Amarnath, Founder & CEO, EngineCAL Technology; Mr Thomas Weiss, Founder & CEO, Authentic Vision. Mr Arpit Mahendra, Editor, Express Drives & Express Mobility, The Financial Express – Digital moderated the Panel discussion. The Session was hosted by Mr Anup Mohnani, Co-Chair, SIAM Aftermarket Parts Group and Head (Parts Division, Stellantis).   Speaking about the lecture, Mr Prashant K Banerjee, Executive Director, SIAM said, “Aftermarket issues are often less discussed despite knowing the fact that customer satisfaction viewpoint, safer, affordable & quality products and services are of paramount importance. In order to deliberate customer centric aftermarket issues, involving all stakeholders, SIAM intends provide a discussion platform wherein opportunities and challenges in the aftermarket sector to bring safer and delightful mobility experience to the society and masses at large”.   To take this journey forward, SIAM would continue to engage with the stakeholders bringing aftermarket issues and solutions to the forefront with mobility evolving as service.

OTT

toothsi Becomes the Official Smile Partner For Bigg Boss Season 15 On Voot
Nov 25 2021 By Admin
        Dental tech platform that provides at-home smile makeovers, toothsi, has collaborated with India’s most loved reality show Bigg Boss on Voot. For the 15th season of Bigg Boss on Voot, toothsi has come on board as the official smile partner. As part of the partnership, Voot will curate exclusive digital interactive content which will be featured on the OTT platform. As a new age brand, toothsi is known to its viewers for its quirky and fresh content which is what Bigg Boss as a show is appreciated for.  As their Smile Partner, toothsi is all geared up to leverage Bigg Boss’ vast fan base and engage with a wider set of audience through IPs that captures the essence of both the brands. Bigg Boss’ multi-touchpoint offering will allow toothsi to spread awareness about its product ‘clear aligners', a convenient and comfortable alternative to conventional metal braces. Transparent and invisible to the naked eye, the clear aligners can make customers more confident about their appearance in social situations. toothsi's team of over 100+ in-house dental professionals who have designed and customized smile plans for their patients/customers. Following their Series A and Series B fundraising rounds of $5 million and $20 million, respectively, the firm is now seeking to widen its geographic footprint across the country in order to achieve more smile makeovers. The brand is currently present across 11 cities including Mumbai, Ahmedabad, Delhi/NCR, Chandigarh, Hyderabad, Bengaluru, and Pune. Made in India with the latest technology and German materials, toothsi Clear Aligners consist of a series of invisible plastic trays pre-programmed and customized through software to move a set of teeth in a specific manner.
Flipkart Video and Sikhya Entertainment Return With A New Season Of The Hit Crime Series: Kaun? Who Did It?
Nov 24 2021 By Admin
        Flipkart Video started the year with a bang by foraying into the interactive crime fiction category with the launch of Kaun? Who Did It? in collaboration with Guneet Monga’s, Sikhya Entertainment. The platform is set to end this year with a dhamakedar new season of Kaun? Who Did It? that combines the thrill of playing detective and the chance to win big, all at the comfort of your phone.   Over the last two seasons, lead characters detective Adi and inspector Malini cemented a strong relationship with the viewers with each hair-raising case. Reprising their roles, popular TV actor Sushant Singh will return as the show lead, Adi Bhagat and film and theatre actress Samvedna Suwalka as assistant police inspector Malini Bindre. Created by the talented director Umesh Bist, and written by veteran TV writer Sunjoy Shekhar, the new season is packed with gripping episodes that will leave audiences at the edge of their seats.   The last two seasons gave viewers spine-chilling moments including the finale of season two where Adi battles it out against time to decode the password to a bomb threat as the season culminates into a cliffhanger for audiences. This new season takes a 360-degree turn to focus on Adi’s archnemesis who makes a comeback with an evil motive to destroy the city. In addition, this season will also shed light on Malini’s secretive past and an even uncertain future. With the city under attack, will Adi find victory in his race to defeat his enemy? Audiences have a lot to unravel this season.   Commenting on the launch of the new season, actor Sushant Singh said, “I have worked extensively in films all my life across genres but when I signed up for Kaun? Who Did It? For the first season, it was more of a challenge for me to master interactive content format. Three seasons down the line, it just gets better and better. From my debut on OTT to learning how to engage the audiences as the show goes on, exploring such interesting storylines with each season is a joy. It’s a pleasure to work with Flipkart Video and Sikhya and I cannot wait for the audiences to tune in and get solving these mysteries.”   Actor Samvedna Suwalka added, “For me, personally and professionally, it’s been one of the most satisfying journeys to have worked on Kaun? Who Did It? From season 1 until now I have had the opportunity to work with and learn from Sushant sir and Guneet Monga while working on an ever-evolving interactive show format. Malini’s secrets from the past will take center stage this season and so this season was creatively challenging yet exciting for me and I cannot wait for my fans to experience the new twists and turns.”   Speaking about the return of the interactive crime fiction series with Flipkart Video, Guneet Monga, CEO, Sikhya Entertainment, said, "We're excited for the release of Kaun's season 3! The way the audience is consuming content these days has opened up many opportunities for creators to be more innovative and off beat. Kaun? Who Did It? as an interactive crime show, let us be versatile with our imagination and helped us build something completely unique for our audience.”   The show launching today on the Flipkart App will give viewers an opportunity to win exciting prizes by reading between the lines, solving mysteries and decoding cryptic clues along with the episodes, and of course, being a part of the Kaun? Who Did It? experience. Users can access the show by clicking on the Video icon at the bottom right of the Flipkart app’s homepage. You can download the Flipkart App here: https://play.google.com/store/apps/details?id=com.flipkart.android&hl=en_IN https://apps.apple.com/in/app/flipkart-online-shopping-app/id742044692
Supari Studios, Post Office Studios and Keeda Media combine forces to form a brand new digital media network — Kulfi Collective
Nov 22 2021 By Admin
         Mumbai-based content studio, Supari Studios, alongside its sister companies Post Office and Keeda Media, have come together as ‘Kulfi Collective’ - a modern media network that brings together talent and technology to produce meaningful content that is shaping the cultural landscape for Gen Y & Gen Z audiences today. The exciting move comes at a time when the three sister ventures display a sturdy foothold in the Indian digital media ecosystem, having individually built a strong track record for themselves over the past nine years. Kulfi Collective is a diverse team of creators, who produce online video and virtual experiences that range from branded entertainment to original content and immersive new media. Link to the Kulfi Collective Launch video: https://www.youtube.com/watch?v=toUeAOH_NEg Supari Studios, their first venture, was founded in 2012 as a content studio that focused on helping brands create differentiated, relatable and scalable content for their audiences online. In 2017, the team set up their second vertical, Post Office Studios, recognizing a need to use technology to change the way online video content is produced. Post Office is now an award-winning immersive content and media-tech company focused on developing scalable, tech-enabled video content. The following year, the team ventured forth to set up their third vertical, Keeda Media, with the intent of building purpose-driven original content properties focused on the passions of young Indians. Under Keeda, the team launched Vitamin Stree (VS), a video-first content brand that is currently on a mission to reshape the narrative around gender & identity in India. The three verticals have now consolidated their strengths and insights from the past decade to create a parent entity known as Kulfi Collective that aims at operating and building brands and studios that function at the intersection of content, commerce and culture for an open, decentralized web 3.0. Embarking on this new journey, Advait Gupt - Co-founder & CEO - Kulfi Collective, said, “We’ve always believed that storytelling is a powerful tool to shape culture and through Kulfi Collective, we’re on a mission to make the world (wide web) a brighter place, one awesome story at a time. We are committed to building ideas that become a part of our cultural identities and telling stories that serve as a marker of our times.” Akshat Gupt - Co-founder & CCO - Kulfi Collective further added, “Our focus has always been to create meaningful, digital-first content for curious, passionate young audiences. With our three verticals coming together under a single umbrella, we are re-imagining the media landscape by building a community of creators who are leveraging technology to produce content that is both distinctive & relatable, across a range of formats and platforms.” Over the last nine years, the team at Kulfi has collectively produced over 10,000 minutes of clutter-breaking content that has been viewed over 1.3 billion times online for some of the most ambitious brands and platforms across the globe such as Red Bull, Google, Flipkart, Netflix, Warner Music, Disney+ Hotstar, Tinder, Spotify, Asian Paints and Cred among others.  
Hyderabad FC launches ‘Future Is Us’ on Hotstar
Nov 21 2021 By Admin
      Future is us, a docu-series capturing Hyderabad’ FCs journey during the 7th edition of the Indian Super League is now available on Hotstar. The eight-part video series showcases Hyderabad FC’s entertaining run during a COVID-affected ISL 2020-21 campaign which was played in a bio-bubble. The series covers all aspects of Hyderabad FC’s journey – from the team’s performance which led the club to finish at 5th position, narrowly missing out of a play-off spot apart from the challenges faced due to the pandemic, highs and lows of the during games and all the drama that entertained one and all. Commenting on the same, Varun Tripuraneni, HFC co-owner, said, “It’s a huge moment for us that ‘Future Is Us’ is now live on Hotstar. The journey that we had last season at HFC was a special one, and we felt that it was a story that needed to be shared. We received a lot of feedback on the first half of the series and now that we have it on Hotstar, all the fans can binge watch it right before our first game to get into the season-mode! We must thank FSDL, everyone in the Indian Super League team and the Hostar team for helping us through this, and we hope to build on this further.” Hyderabad FC is the first football club in India to launch an innovative video series on Hotstar to document their performance throughout a season. Their innovative content and narrative have helped them connect to the fans across the globe. Hyderabad FC is all geared to kick start the Indian Super League 2021-22 season with their first match against Chennaiyin FC on Tuesday, 23rd November 2021.  

Agencies

Siyarams Men’s Day engagement brings out the emotional side of User Generated Content
Nov 24 2021 By Admin
         Siyarams conducted a  social media contest inviting people to share the stories of men in their lives who have influenced their journey for the better. The contest received an encouraging response and garnered a reach of over  1 Lakh and 75+ entries within just a few hours of going live.   The entries received brought out the humane and emotional side of stories as told by the participants.  Celebrate men in its true essence, the entries were compiled elegantly into an emotional video showcasing the importance of these men in people’s lives. Over 40 participants were rewarded directly  with an exclusive Siyaram’s hamper!     Speaking on the overwhelming response and success of  Siyarams International Men’s Day initiative, N Gangadhar, CMO Siyaram Silk Mills Ltd said “It was endearing to see audiences pour out their hearts with amazing responses coming in from people across all walks of life. Such responses and affection from people encourage us to take initiatives like this and weave many more such stories in the future.”   The campaign was conceptualized and executed by the brand’s digital agency, AGENCY09. https://www.instagram.com/p/CWdKc2UI96w/ https://www.instagram.com/p/CWV9W27B2vK/ https://www.instagram.com/p/CWYi4YaID7B/
YouForrte Launches A New Platform for Performing Arts
Nov 22 2021 By Admin
         YouForrte launches a gateway for exhibiting excellence across various genres of performing arts and accelerating careers through distinctive means. Embracing the growing aspirations and challenges faced by talented candidates who are unable to identify credible mediums to showcase their skill sets,the company aims to  provide a platform for them to get their footing in the media and entertainment industry. The uniquely designed medium is pioneering virtual means of showcasing skills and talent to potential employers along with a host of opportunities to network with the stalwarts of the industry. From dance and music to acting, YouForrte is enabling a channel to allow one’s creativity to become their career choice. With an endeavour to emerge as a go to platform for securing professional opportunities based on creative abilities, the company  aims to provide a medium to attract, retain, develop and deploy talent in the entertainment industry. Addressing the prevailing challenges this tech platform will enable seamless integration of skill-sets with add on benefits of paid assignments. Looking forward to redefining representations across a spectrum of talents, the platform aims to emerge as a safe haven for multiple young risers who are looking at advancing their portfolios through contemporary channels. According to Mohit Kaushal, Founder & CEO, YouForrte,“Over the years we have been witnessing a huge gap in the demand v/s supply across the media and entertainment industry. Also, India offers a pool of talent waiting for the right opportunity to showcase their strength and creativity in this dynamic and  aggressively evolving industry. Therefore, YouForrte is trying to facilitate a medium to showcase the hidden gems and will help transform the industry through this modernized digital intervention.”  
Grapes Digital rebrands to Grapes
Nov 18 2021 By Admin
        Grapes Digital,  has announced today that it is shedding 'Digital' from its title and will be known as ‘Grapes’. The rebranding strategy reflects the vision of the company while repositioning it from a digital agency to a strategic partner for brands.  The agency has unveiled a fresh brand identity with a new logo. The transformation has been initiated to serve clients better while expanding the offering of varied services altogether. The company has been working in the digital media landscape for more than a decade and has been continuously serving some of India’s largest renowned clients. The agency will expand its horizon into new and emerging business areas by creating newer possibilities to serve the ever-evolving need of clients. Speaking on the development, Mr Himanshu Arya, Founder & CEO, Grapes said, “The lines between traditional and digital agencies are diminishing, and with COVID-19 it has pushed brands to have a digital strategy first with the mainline media. In the past year, the demands of clients are evolving, and digital is acquiring the centre pie of it. The decision was always in mind to reinvent it but certainly, we realized this is the right time to hit with the compelling need to reinvent ourselves and make Grapes future-ready in terms of its business model and offerings. We are looking forward to more than doubling ourselves in the next two years.” The company a few months ago forayed into the Bangalore market. The agency is working to strengthen the team and expand the business into new markets. Commenting on the occasion, Shradha Aggarwal, COO & Strategy Head, Grapes said, “Looking at the way advertising is done, it will be next to impossible for traditional and digital agencies working separately. Clients want agencies who offer both kinds of solutions, hence it’s pertinent for the industry to go for a merger. We aim to associate with our clients right from planning to execution.” She also added, “Disruption is always healthy for the industry. As digital is a key driver of a brand's success in the market, clients prefer all kinds of services under an umbrella. This has led us to take a first step towards expanding and reinforcing the regional services we provide to our clients in India. The coming year will see digital agencies working more closely with brands and digital ad spending will continue to grow.” The new name is effective immediately and will be executed across platforms as well as in products and services. Grapes will become a 360* integrated advertising agency and will offer services like media strategy, ATL & BTL activities, campaign execution, digital strategy, social media marketing, creative support, Public relations, and Media Planning and Buying.  
Team Pumpkin Bags the Digital Mandate for Wise Mama
Nov 10 2021 By Admin
        Team Pumpkin,has successfully acquired the digital mandate for Wise Mama. The account will be handled by the agency’s team based out of Bengaluru.   Wise Mama is an upcoming food brand in the space of healthy breakfast solutions. They provide ready-to-cook, nutritious and tasty breakfast options for Indian homes, made with the combined knowledge of nutritional science and Ayurveda.   As a part of this digital mandate, Team Pumpkin will handle digital and performance marketing duties for Wise Mama. In order to build and strengthen the brand’s digital presence, Team Pumpkin will focus on strategising the brand's digital activities, Social Media Management, Online Reputation Management, Search Engine Optimization and Performance Marketing responsibilities.   Speaking of this partnership, Swati Nathani, Co-founder, Team Pumpkin said, “Having won the mandate for Wise Mama is a huge matter of pride. At Team Pumpkin, we believe in growing exponentially with upcoming trends and innovations while staying rooted to consistency. We plan to build a new and fulfilling path for Wise Mama as per their vision and enhance the brand's presence with our creative vision and strategic planning.”   Commenting on the creative collaboration, Aparna Bhatnagar, Founder, Wise Mama said, “We’re really excited to be working with Team Pumpkin for amplifying our digital presence and starting this journey together. We trust their approach and insights with our brand and hope to reach newer heights and build it effectively.”