Nov 30 2021
Zee Marathi has been a pioneer of regional content in Maharashtra, and continues to hold a special place in each and every household across the state. The channel has truly been a trend-setter in shaping Marathi television content over the past two decades and has won the hearts and loyalty of Marathi viewers with its pathbreaking offerings. Zee Marathi’s promotional activities and 360-degree campaigns, over the years have seen a consistent stream of creativity, engagement and innovation in driving conversations around the core premise of its new content offerings.
Zee Marathi recently set another benchmark in the regional entertainment space with a unique promotional activity to create buzz around the upcoming season of its popular show ‘Devmanus’. The channel is all set to premiere ‘Devmanus 2’, and to generate curiosity amongst the audience, the channel placed statues of the protagonist Dr. Ajitkumar Dev in different cities across Maharashtra. Winning audiences’ hearts since its first episode, the finale of the season ended with a cliffhanger, leaving several questions in the viewers’ minds including the most important one - whether the protagonist is dead or alive? The audiences’ love for the show and the characters, led to a huge demand for a second season. The statues placed across the state are increasing the excitement quotient by several notches, making it the talk of the town. People from the city are clicking selfies with the statues and sharing their excitement about the upcoming season of ‘Devmanus’. The new season will be launched in mid-December. Additionally, Zee Marathi will also launch two new non-fiction shows ‘He Tar Kahich Nahi’ and ‘Kitchen Kallakar’ which are going to be one-of-a-kind shows.
Talking about the immense curiosity generated for ‘Devmanus 2’ by the unique promotional activity, Mr. Nilesh Mayekar, Business Head, Zee Marathi said, “In terms of trendsetting, Zee Marathi often tops the chart with its unique promotional activities, and this is one of the best examples. We at Zee Marathi always strive to do something out of the box which is noticed and loved by our audience. We are glad that the audiences across Maharashtra are taking note of the statue and sharing their excitement for the upcoming season of Devmanus. We are humbled with the response and proud that we pulled it off.”
Mr. Amit Shah, Chief Cluster Officer, North, West & Premium Channels, ZEE Entertainment Enterprises Ltd. said, “At Zee Marathi, our aim is to always enhance the entertainment quotient for our viewers, be it through engaging content or never-seen-before and buzzworthy marketing campaigns. With these unique promotional activities across our shows, we continue to provide an extraordinary entertainment experience to our audiences, on screen as well as off screen. We remain committed towards creating engagement driven campaigns that are aimed at converting our viewers to active brand evangelists, which further strengthens the channel in the long term.”
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